The fan monetization platform for artists, sports clubs and entertainment brands.
Open your FanLab nowMusic moved from ownership to access. Fans moved from consumers to communities. But artists still don't have a scalable infrastructure to monetize their superfans.
The superfan is the most undermonetized asset in entertainment.
Social platforms monetize attention, not loyalty.
Traditional fan clubs are fragmented, manual and difficult to scale.
Exclusive access exists, but there is no unified monetization infrastructure.
There is no global operating system for the superfan.
One membership. Four ways to create value.
Behind-the-scenes content, posts and digital access.
Giveaways, signed merchandise and collectible experiences.
Discounts and benefits that create tangible value.
Meet & greets, backstage access, VIP events and unique moments.
Love my work? Any support means a lot.
Fans pay US$3–US$5/month on average.
The model has already generated paying communities around artists, brands and sports.
Recurring subscriptions + transactions + brand participation.
25+ years inside the global music and entertainment ecosystem.
Deep relationships across artists, labels, DSPs, media, brands and entertainment executives.
FanLab was conceived in 2010 — before Patreon and OnlyFans.
FanLab combines recurring membership, exclusive content, rewards and real-world experiences in one platform.
From a membership platform to an intelligent fan relationship engine.
Understand fan behavior, engagement and value.
Recommend content, rewards and experiences to each fan.
Identify fans at risk of leaving and trigger retention actions.
Recommend offers, pricing, rewards and brand opportunities.
FanLab is built to become the infrastructure layer for fan monetization globally.
Peru → Mexico → Brazil
Leverage existing artist, media, sports and brand relationships.
Expand into the Latin music and creator economy ecosystem.
Europe + Middle East + Asia
B2B2C distribution model: artist/club → fanbase → FanLab members → brand participation → more fan value → more members.
Ex-Sony Music Director, entertainment, A&R, growth, fan monetization and global partnerships.
Technology and platform architecture.
Operations and business execution.
Commercial strategy and partnerships.
Product and user experience.
Artist relationships and success.
Content production.
Community and fan engagement.
A world where every artist can turn the love of their superfans into a sustainable business.
WE'RE BUILDING THE GLOBAL INFRASTRUCTURE FOR SUPERFANS.